Saitcraft — paid ads, SEO and GEO

The task

The agency sells what thousands of others sell: paid ads, SEO and visibility in AI answers. In a vertical like this a cold email reads as spam from yet another agency by default.

What we did

1. 01

   Bet on precision, not volume

   Fifteen hundred emails over three months — deliberately small. Every contact was checked by hand: right segment, live website, signs that marketing was already running.

2. 02

   Used GEO as a legitimate reason to write

   Visibility in AI answers is something most companies haven't thought about yet. It gave the email a reason to exist instead of being another paid-ads pitch.

3. 03

   Qualified hard

   Of 82 replies, 33 became leads — the rest were filtered out on budget and stage. Sales only received people ready to discuss the work.