Agencies & servicesAgency services
Full-cycle content production
22 qualified leads from 2,039 emails — a 1.1% lead rate
- 2,039
- Sent
- 71
- Repliedreply rate 3.5%
- 22
- Qual. leads
- 2
- Deals
The task
The agency sold done-for-you content production and competed with hundreds of similar offers. It needed to sound like something other than “we make social content”.
What we did
- 01
Targeted teams, not companies
We wrote to specific product and marketing teams with a visible, recurring content need — not to a generic company inbox.
- 02
Opened with an observation, not an offer
The first email contained a specific remark about the company's own content. This produced the highest lead rate of any of our projects in broad verticals.
- 03
Kept the volume small
Two thousand emails instead of twenty. With an accurate list you don't need volume — you need relevance.
Outcome
22 qualified leads and 2 deals in six weeks from a list of just two thousand contacts.